Privacy Policy 

Effective date: October 29, 2024 

Introduction

BLU Ai is a candidate assessment and recruitment practise. 

At BLU Ai (“we,” “us,” “our”) we prioritize your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and share your data in compliance with Canadian and U.S. privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and the California Consumer Privacy Act (CCPA), among others.

By using our website http://thebluai.com and services, which include assessments and recruitment games, you consent to the practices described in this policy.

Information We Collect

1. Personal Information

We collect personal information that you voluntarily provide when you:

• Register for an account

• Complete assessments or games

• Submit job applications

• Communicate with us

This information may include:

• Name

• Email address

• Phone number

• Resume/CV

• Employment history

• Educational background

• Assessment results

2. Non-Personal Information

We also gather non-personal information automatically, such as:

• Browser type and version

• IP address

• Pages visited on our website

• Time and date of visits

3. Assessment and Game Data

When you engage with our assessments and games, we collect detailed performance data, including:

• Responses to assessment questions

• Scores and feedback

• Behavioural data during games

• Personality traits and skill evaluations

4. Third-Party Assessment Platforms

We may utilize third-party assessment platforms to enhance our services. These platforms have their own data privacy and protection policies, and we encourage you to review them. The data collected through these platforms may be stored on their servers, which may be located in various jurisdictions. We ensure that these third-party providers implement appropriate data protection measures.

Purpose of Data Collection

We collect and process your information for the following purposes:

• Recruitment: Evaluating qualifications for job opportunities.

• Service Improvement: Enhancing our assessments and recruitment processes.

• Communication: Notifying you about job openings and updates.

• Research and Analysis: Conducting research to improve our services.

• Legal Compliance: Fulfilling obligations under applicable laws.

U.S. Data Privacy Laws

1. California Consumer Privacy Act (CCPA)

As a California resident, you have the following rights:

• Right to Know: Request information about the personal data we collect.

• Right to Delete: Request deletion of your personal data, with certain exceptions.

• Right to Opt-Out: Opt-out of the sale of your personal data.

• Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

2. Health Insurance Portability and Accountability Act (HIPAA)

If we collect health-related information, we will comply with HIPAA regulations regarding the use and disclosure of protected health information (PHI).

3. Other State Laws

We comply with various state privacy laws, including the Virginia Consumer Data Protection Act (VCDPA) and the Colorado Privacy Act (CPA), which grant similar rights regarding personal information.

Data Protection and Security

1. Data Storage

We implement industry-standard security measures to protect your personal information, including encryption and secure server hosting. Third-party assessment platforms also implement their own data protection measures to safeguard the information they collect.

2. Data Minimization

We collect only the personal information necessary for our purposes.

3. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

Sharing Your Information

We do not sell or rent your personal information. We may share your information with:

• Employers: For job opportunities you apply for.

• Service Providers: Third-party service providers who assist with our operations, subject to data protection obligations.

• Legal Authorities: If required by law or to protect our rights.

International Data Transfer

Your personal information may be transferred to, stored, and processed in countries outside of Canada and the United States. We will ensure that your data receives adequate protection according to applicable laws.

Your Rights

You have certain rights regarding your personal information:

Canada (PIPEDA)

You have the right to:

• Access your personal information

• Request correction of inaccuracies

• Withdraw consent to data processing

United States (Federal and State Laws)

If you are a California resident, you have the right to:

• Access: Request to know what personal information we have collected.

• Deletion: Request deletion of your personal information.

• Opt-Out: Request to opt-out of the sale of your personal information.

For other states, similar rights may apply.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and analyze site traffic. You can manage your cookie preferences through your browser settings.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Significant changes will be communicated by posting the updated policy on the website http://thebluai.com with a revised “Effective Date.” We encourage you to review this policy regularly. If you have any questions or concerns about this Privacy Policy, please contact us.

Canada 

700 2 St SW, Calgary, AB T2P 2W2, Canada

U.S.A.

520 Broadway #200, Santa Monica, CA 90401

524 Broadway, New York, NY 10012

By using our services, you acknowledge that you have read and understood this Privacy Policy. Thank you for trusting BLU Ai. 

© 2025 BLU Ai. All Rights Reserved. 

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Privacy Policy

WeWork | 700 2 St SW, Calgary, AB T2P 2W2